Sony Ericsson Xperia Pureness Preview

Presumably announced to a fanfare of whale song and the whiff of joss-sticks, this preview of the Sony Ericsson Xperia Pureness shows an intriguing device combining classic Sony Ericsson design with transparent panels to make a very distinctive looking phone.

The full horror of the press release can really only be experience by reading the full thing:

Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time - a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009.

Pretty silly stuff, we think. But the phone looks nice.. although we have a feeling that this will be really very expensive, whenever it does actually reach the shops.